The Best Beauty Product for Your Zodiac Sign, According to the Stars (2025)

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Most people know their sun sign or even their moon and rising signs, but did you know your birth chart can guide your beauty choices too? While you might be comfortable rattling off your sun sign or even big three (a.k.a. your sun sign as well as your moon and rising signs), familiarizing yourself with your birth, or natal, chart is the fast track to bolstering your self-awareness. You can even look to it for insight into your personal style.

Pro tip for using your astrological profile to find your beauty hero: Look for products that align with the priorities you might have as a result of your sun sign, which colors your self-image, confidence and identity. For example, as a Capricorn sun, you might be quite pragmatic, down-to-earth and traditionalist, so an effective, tried-and-true moisturizer is a must. You might also like to explore products that reflect your rising sign, or ascendant, which speaks to how you show up in the world as well as the talents and strategies you use to make your way through life. Finally, your Venus sign can be an especially helpful astrological placement to look to when it comes to beauty, because it influences what you see as attractive as well as your experience of pleasure.

You can zero in on your sun sign, rising sign, Venus sign and, of course, your moon sign by casting a birth chart. Then, read on for the best beauty hero for your personal astrological placements.

Aries

The cardinal fire sign, ruled by Mars, the planet of action and energy, is typically moving at a rapid pace from one thing to the next, which means you need a multitasking beauty product to cover a lot of ground without much fussiness. Haus Labs Color Fuse Glassy Blush Balm Stick ($34) is perfect for Aries on the go, offering color and hydration in one swipe. It’s a serum-based high-pigment blush that can also be used on your eyes and lips and boasts hydrating, plumping skincare ingredients like goji berry complex.

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Taurus

Because your sign is ruled by Venus, the planet of beauty and pleasure named for the Goddess of Love herself, you’re innately sensual and are head over heels for luxurious creature comforts. When you can’t be reveling in a day at the spa, you might enjoy treating yourself to an aromatherapeutic bath and body products, like OUAI St. Barts Get A Ouai Value Set ($59), which features a mini scalp-and-body scrub, full-size body cream and body wash infused with OUAI’s St. Barts scent, a tropical blend of sugar, hibiscus, and coconut.

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Gemini

As the mutable air sign ruled by messenger Mercury, the planet of communication, you’re curious, bubbly, social and adaptable, so you absolutely need to be able to experiment, mixing up makeup looks from day to day. Danessa Myricks Beauty Love is Love All Over Face Palette ($65) lets versatile Geminis switch up their look with bold, playful shades. This super-colorful, playful palette boasts 11 multi-chrome shades with four different finishes (satin, metallic and pressed powder) that are designed for all skin tones.

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Cancer

As the cardinal water sign, ruled by the intuitive moon, you’re emotionally intelligent, sentimental and nurturing, and you tend to gravitate to beauty products that reflect your mood. For example, if you’re feeling bold and assertive, you might be up for rocking a classic, cinematic red lip, reaching for a hue like Charlotte Tilbury’s Matte Revolution Hydrating Lipstick in Hollywood Vixen, part of the brand’s Mini Iconic Hollywood Lipstick Trio Set ($32). And when you’re feeling more demure, reach for the set’s Mini K.I.S.S.I.N.G Satin Shine Lipstick in 90s Pink (rosewood pink).

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Leo

As the fixed fire sign, ruled by the vitality-bringing sun, you’re charismatic, regal and ambitious, unafraid to make a major statement with your personal style. And as the sign symbolized by the Lion, you take your mane seriously, so you’ll do well to invest in a go-to hot tool. Leos will love the Drybar Triple Shot Interchangeable Hair Blow Dryer Brush ($190)It works for all hair types and can craft sleek and straight styles or defined waves and curls. And because bigger is usually better, reach for Drybar Rum Punch Strong Hold Volumizing Hairspray ($32)— featuring the brand’s signature jasmine, sandalwood and Madagascar vanilla scent — for the crowning touch.

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Virgo

Cerebral, practical and wellness-savvy because you were born under the mutable earth sign, which is ruled by information-gathering Mercury, you tend to go for clean beauty products that offer a subtle, natural glow. Check out Westman Atelier Lit Up Glow Highlighter Stick ($48), a multitasking highlighter that will have you feeling fresh and radiant. Plus, it boasts natural ingredients like vitus vita fruit extract, which firms skin and boosts moisture and an Ayurvedic oil blend that soothes, cushions and supports skin’s moisture barrier.

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Libra

Ruled by pleasure-seeking Venus, you’re romantic, social and likely quite invested in crafting the ultimate beauty routine. Symbolized by the Scales, Libra is all about balance and harmony, which goes hand-in-hand with a winning skincare routine. Consider Summer Fridays Simple Morning Routine Set ($116), which includes full sizes of the beauty influencer-founded brand’s CC Me Vitamin C Serum, Cloud Dew Oil-Free Gel Cream and ShadeDrops Broad Spectrum SPF 30 Mineral Milk Sunscreen.

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Scorpio

Magnetic, mysterious and intimacy-seeking, given that your sun or other placements fall in the fixed water sign, co-ruled by dynamic Mars and transformative Pluto, you’re intent on making a bold impression with your beauty look. Whether you’re crafting the perfect cat eye or incorporating spicy, jewel toned shadows into your repertoire, you know how to crank up the intensity. Check out Laura Mercier’s New York at Night Caviar Eye Set ($35), which includes a full-size Caviar Stick Eyeshadow in Amethyst with a mini Caviar Extravagant Mascara.

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Sagittarius

Adventurous, buoyant and unfiltered as the mutable fire sign ruled by the largest planet in the solar system, lucky Jupiter, you’re not one to play small when it comes to your personal style. You’re eager to make your mark with an unforgettable, even theatrical look, which is why you’d have a blast getting playful with the MAKE UP FOR EVER HD Skin Face Essentials Longwear Full Face Cream Palette ($88). The cream palette features 12 multiuse shades that can be mixed to create a custom foundation, concealer, bronzer, contour, blush or highlighter.

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Capricorn

As the industrious, pragmatic and tradition-loving cardinal earth sign, ruled by serious Saturn, your sense of style is elegant and timeless. You know just how important it is to have the perfect canvas to craft your signature look, so you need a hardworking, multitasking foundation, like HUDA BEAUTY Easy Blur Natural Airbrush Foundation with Niacinamide ($37), which offers lightweight, medium-to-buildable coverage and features 1.5 percent niacinamide, a type of vitamin B-3 that addresses inflammation and uneven texture and tone.

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Aquarius

Born with your sun or other placements in the innovative, quirky and future-minded fixed air sign, co-ruled by electrifying Uranus and taskmaster Saturn, you live for striking out against convention and blazing your own trails. Because a unique shadow can totally transform your look, you’ll enjoy reaching for any of SEPHORA COLLECTION’s Mini Color Shifter Strange Botanicals Eyeshadow Palettes ($10), inspired by psychedelic gardens. The palettes each include a light-reflecting glitter topper you can wear alone or over other shades to shift their hue.

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Pisces

With your sun or other placements in the imaginative, poetic, even psychic mutable water sign, co-ruled by spiritual Neptune and fortunate Jupiter, beauty products that are inspired by and bring to mind the ocean— or that give you a perfect excuse to luxuriate in the bath or shower — can prove truly therapeutic for you. Check out LUSH Ocean Salt Face And Body Scrub ($24), a cleanser made with sea salt, as well as silken tofu, mango butter and coconut oil, for radiant, soft skin.

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